Our Story
Two decades of passion, expertise, and a deep love for the Eternal City.
Trusted Guides with Unmatched Expertise
At Alpha Tours, we are passionate about bringing the wonders of Italy to life. With more than two decades of experience, our team of licensed and professional guides delivers exceptional travel services designed to meet every traveller's needs.
We were born in Rome, raised among its monuments, and educated in its history. Our guides don't just recite facts — they tell stories, share secrets, and bring the ancient world to life in a way that no guidebook can replicate.
Whether you're visiting Rome for the first time or returning to uncover hidden gems, we promise a journey filled with history, culture, and unforgettable memories. From the glory of the Colosseum to the flavours of Testaccio, from the golden hour at the Pantheon to a quiet trattoria on an unmarked alley — this is our Rome, and we can't wait to share it.
Private · Personalised · Passionate
No Groups. No Rush. No Compromises.
We believe travel should be personal. That's why every Alpha Tours experience is a private tour — just you, your group, and your guide. No strangers. No compromise on pace or interests.
- 100% private tours for your group only
- Flexible start times to fit your schedule
- Customisable routes and duration
- All guides hold official Italian tourism licences
- Fully insured vehicles and experiences
Our Values
Four principles that guide every tour we lead, every guest we welcome, and every story we tell.
Expertise
Every guide holds an official Italian tourism licence and has years of deep knowledge in Roman history, art, and culture.
Personalisation
We listen to you. Every itinerary is tailored to your interests, pace, and group. No two Alpha Tours experiences are the same.
Passion
We are Romans who love our city. That passion is contagious — our guests consistently say the guide's enthusiasm was the highlight of their trip.
Trust
From fully insured vehicles to transparent pricing and a 24-hour free cancellation policy — we do business the way we'd want to be treated.
What Our Guests Say
"The golf cart tour was the highlight of our entire Rome trip. Our guide knew every alley, every story. We saw the Colosseum, the Forum, the Palatine — and we never once waited in a queue."
— Sarah M., New York"We did the Fiat 500 tour for our anniversary. Absolutely magical — the car, the streets, the golden light. Our guide took us to a tiny trattoria in Trastevere that we never would have found alone."
— James & Laura, London"The food tour in Testaccio was a revelation. We ate things we'd never even heard of and learned about Roman culinary history along the way. Alpha Tours is the real deal."
— Marco T., Sydney